You can’t make people listen to you. You can’t make them execute. That might be a temporary solution for a simple task. But to implement real change, to drive people to accomplish something truly complex or difficult or dangerous – you can’t make people do those things. You have to lead them.

— Jocko Willink

Jocko Willink Quotes

When you make a decision to be better. When you make a decision to do more, to BE more. Self-discipline comes when you decide to make a mark on the world. If you don’t think you are disciplined: It is because you haven’t decided to be disciplined. YET.

— Jocko Willink

You have to detach from those emotions – step back from them a little so they don’t control you. You can do that by taking a deep breath and telling yourself to calm down.

— Jocko Willink

The best platoons and task units embraced those lessons with Extreme Ownership, acknowledged the problems, and figured out ways to solve them. They constantly improved. The worst units rejected the criticism and complained about how training was too hard.

— Jocko Willink

The shortcut is a lie. The hack doesn’t get you there. And if you want to take the easy road, it won’t take you to where you want to be: Stronger. Smarter. Faster. Healthier. Better. FREE.

— Jocko Willink

Hesitation allows the moment to pass, the opportunity to be lost, the enemy to get the upper hand. Hesitation turns into cowardice. It stops us from moving forward, from taking initiative, from executing what we know we must. Hesitation defeats us. So we must defeat it.

— Jocko Willink

Our egos don’t like to take blame.

— Jocko Willink

Speaking angrily to others is ineffective. Losing your temper is a sign of weakness. The aggression that wins on the battlefield, in business, or in life is directed not toward people but toward solving problems, achieving goals, and accomplishing the mission.

— Jocko Willink

Fight weak emotions with the power of logic; fight the weakness of logic with the power of emotion. And in the balance of those two, you will find the strength and the tenacity and the guts to say to yourself: I. DON’T. STOP.

— Jocko Willink

I can remember many times when my boat crew struggled. It was easy to make excuses for our team’s performance and why it wasn’t what it should have been. But I learned that good leaders don’t make excuses. Instead, they figure out a way to get it done and win.

— Jocko Willink

If you do not believe you are disciplined, it is because you have not decided to become disciplined. Yet.

— Jocko Willink

In Extreme Ownership, chapter 2, “No Bad Teams, Only Bad Leaders,” we wrote that “when it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate.

— Jocko Willink

The dichotomy with the Default: Aggressive mind-set is that sometimes hesitation allows a leader to further understand a situation so that he or she can react properly to it. Rather than immediately respond to enemy fire, sometimes the prudent decision is to wait and see how it develops.

— Jocko Willink

The goal of leadership seems simple: to get people to do what they need to do to support the mission and the team.

— Jocko Willink

Once people stop making excuses, stop blaming others, and take ownership of everything in their lives, they are compelled to take action to solve their problems.

— Jocko Willink

If you can say the word: good. Guess what? That means that you are still alive, that means that you are still breathing. And if you are still breathing... well now... you still got some fight left in you.

— Jocko Willink

Nothing breeds arrogance like success – a string of victories on the battlefield or business initiatives. Combat leaders must never forget just how much is at stake: the lives of their troops.

— Jocko Willink

It falls on leaders to continually keep perspective on the strategic mission and remind the team that they are part of the greater team and the strategic mission is paramount.

— Jocko Willink

The shortcut is a lie.

— Jocko Willink

I don’t accept that I am what I am and that “that” is what I am doomed to be. NO. I do not accept that. I’m fighting. I’m always fighting. I’m struggling and I’m scraping and kicking and clawing at those weaknesses – to change them. To stop them. Some days I win. But some days I don’t. But each and every day: I get back up and I move forward. With my fists clenched. Toward the battle. Toward the struggle. And I fight with everything I’ve got:.

— Jocko Willink

Discipline is about facing your fears so you can conquer them. Discipline means taking the hard road – the uphill road. To do what is right. For you and for others. So often, the easy path calls us: To be weak for that moment. To break down another time. To give in to desire and short-term gratification.

— Jocko Willink
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