Most transactions have an upside and a downside, but when something is FREE! we forget the downside. FREE! gives us such an emotional charge that we perceive what is being offered as immensely more valuable than it really is. Why? I think it’s because humans are intrinsically afraid of loss.

— Dan Ariely

Dan Ariely Quotes

Designers and copywriters were at the top of the moral flexibility scale, and the accountants ranked at the bottom. It seems that when “creativity” is in our job description, we are more likely to say “Go for it” when it comes to dishonest behavior.

— Dan Ariely

This dynamic is key: We are, of course, constantly fighting the complex nature of money and our own failure to consider opportunity costs.

— Dan Ariely

Which would you buy? A dress shirt priced at $60 or the very same dress shirt, priced at $100, but “On Sale! 40% off! Only $60!”?

— Dan Ariely

Let me start with a fundamental observation: most people don’t know what they want unless they see it in context.

— Dan Ariely

There’s an old saying, “One man’s ceiling is another man’s floor.” Well, when you’re the owner, you’re at the ceiling; and when you’re the buyer, you’re at the floor.

— Dan Ariely

The consultant experiment,” I continued, “showed that people dramatically underappreciate the extent and depth to which a feeling of accomplishment influences people.

— Dan Ariely

Are these logical choices? No. Are they the right choices? Often not. Are they the easy choices? Absolutely. Most of us take the easy choice, most of the time. That’s one of our big problems.

— Dan Ariely

Happiness too often seems to be less a reflection of our actual happiness and more a reflection of the ways in which we compare ourselves to others.

— Dan Ariely

It shows that when we work harder and spend a bit more time and effort, we feel a greater sense of ownership and thus enjoy more the fruits of our efforts.

— Dan Ariely

If corporations started thinking in terms of social norms, they would realize that these norms build loyalty and-more important-make people want to extend themselves to the degree that corporations need today: to be flexible, concerned, and willing to pitch in. That’s what a social relationship delivers.

— Dan Ariely

Even the most brilliant and rational person, in the heat of passion, seems to be absolutely and completely divorced from the person he thought he was.

— Dan Ariely

A society without trust isn’t a society: it’s a collection of people who are continuously afraid of each other.

— Dan Ariely

Could it be that the potential to make something perfect increases our motivation? And could it be that when we are limited to just fixing something, our motivation is weakened? I suspect that this is the case, which means that maybe we should all start picking projects that are smaller, and more self-contained.

— Dan Ariely

Fundamentally, when we value effort over outcome, we’re paying for incompetence.

— Dan Ariely

Leif and Tom found that, in general, when asked about their preferences for breaking up experiences, people want to disrupt annoying experiences but prefer to enjoy pleasurable experiences without any breaks. But following the basic principles of adaptation, Leif and Tom suspected that people’s intuitions are completely wrong. People will suffer less when they do not disrupt annoying experiences, and enjoy pleasurable experiences more when they break them up.

— Dan Ariely

If we’re going to be friends with benefits, I want private health and dental.” Dear.

— Dan Ariely

Life is never made unbearable by circumstances, but only by lack of meaning and purpose. – Viktor E. Frankl.

— Dan Ariely

Free is a strange price, and yes, it is a price.

— Dan Ariely

It’s not just the behavior that I have tried to understand, though, but also the decision-making processes behind such behavior.

— Dan Ariely

Stressful conditions tax our cognitive bandwidth, reducing our ability to think clearly and exercise executive control. Stress also hurts our ability to make rational long-term decisions that require delayed gratification. Living in a community in which we feel a sense of trust and support acts as a buffer against the detrimental impact of scarcity. However, a higher level of income inequality in our community can fray our sense of social trust.

— Dan Ariely
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