In his TED talk about sleep, Dr. Jeff Iliff of Oregon Health and Science University takes the “laundry cycle” metaphor even further. He notes that, while we’re awake, the brain is so busy doing other things that it doesn’t have the capacity to clean itself of waste. The buildup of this waste, amyloid-beta, is now being linked to the development of Alzheimer’s disease.

— Jim Kwik

Jim Kwik Quotes

Before each reading, take a few minutes to talk about or write what you remember from the previous reading.

— Jim Kwik

The human brain does not learn as much by consumption as it does by creation.

— Jim Kwik

When you do what others won’t, you can live how others can’t.

— Jim Kwik

How can I use this? Why must I use this? When will I use this?

— Jim Kwik

Make sure you have a block of time set aside to get into flow. It’s commonly believed that, when conditions are right, it takes about 15 minutes to achieve a flow state and that you don’t really hit your peak for closer to 45 minutes. Clearing out only half an hour or so isn’t going to allow you to accomplish much. Plan to set aside at least 90 minutes, and ideally a full two hours.

— Jim Kwik

Some people who claim to have twenty years of experience have one year of experience that they’ve repeated twenty times.

— Jim Kwik

It’s not accurate that your memory works like a container, cup, or hard drive in that once it’s full of data no more can fit. It’s more like a muscle in that the more you train it, the stronger it gets and the more you can store.

— Jim Kwik

The important distinction here is that family is a means value – a means to an end. The end value is actually love or belonging. When we look at our values, we can determine whether the value we’ve stated is an end or whether it evokes something else.

— Jim Kwik

The French philosopher Jean-Paul Sartre noted that, “Life is C between B and D,” meaning that the life we live is the choices we make between the “B” of birth and the “D” of death.

— Jim Kwik

The purpose supersedes the discomfort.

— Jim Kwik

The treasure you seek is in the work you’re avoiding.

— Jim Kwik

Friday for Work Professional Growth Procrastination

He held up a finger, saying, “Don’t let school interfere with your education.” I later learned he was paraphrasing a quote often attributed to Mark Twain.

— Jim Kwik

I suggest you use the Pomodoro technique, a productivity method developed by Francesco Cirillo based on the idea that the optimal time for a task is 25 minutes, followed by a 5-minute break.2 Each 25-minute chunk is called a “Pomodoro.” As you read this book, I suggest that you read for one Pomodoro and then take a 5-minute brain break before continuing.

— Jim Kwik

Consider your passion, your desired identity, and your values: How can they create the basis for your reasons?

— Jim Kwik

Life is the c between b and d.

— Jim Kwik

Your time is one of your greatest assets. It’s the one thing you can’t get back.

— Jim Kwik

If an egg is broken by an outside force, life ends. If broken by an inside force, life begins. Great things always begin from the inside.

— Jim Kwik

Whenever possible, try to do one thing at a time.

— Jim Kwik

If we believe that it’s not possible to improve, then in reality it won’t be possible to improve. It’s extremely difficult to accomplish something when you don’t believe it can be done in the first place.

— Jim Kwik

If at all feasible, allow yourself to do whatever you’re doing to the exclusion of everything else. If you’re on the phone, don’t scroll through social media at the same time. If you’re making breakfast, don’t also work on your to-do list for the day. By doing one thing at a time, your concentration “muscle” will become incredibly.

— Jim Kwik

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