Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.
A business is simply an idea to make other people’s lives better.
To launch a business means successfully solving problems. Solving problems means listening.
Colleagues should take care of each other, have fun, celebrate success, learn by failure, look for reasons to praise not to criticize, communicate freely and respect each other.
A company’s employees are its greatest asset and your people are your product.
Your employees are your company’s real competitive advantage. They’re the ones making the magic happen-so long as their needs are being met.
Some 80% of your life is spent working. You want to have fun at home; why shouldn’t you have fun at work?
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them – preferably in unexpected and helpful ways.
Create the kind of workplace and company culture that will attract great talent. If you hire brilliant people, they will make work feel more like play.
The way you treat your employees is the way they will treat your customers.
If you spot an opportunity and are really excited by it, throw yourself into it with everything you’ve got.
Engage your emotions at work. Your instincts and emotions are there to help you.
Succeeding in business is all about making connections.
There is no greater thing you can do with your life and your work than follow your passions – in a way that serves the world and you.
Lead by listening – to be a good leader you have to be a great listener.
If you take care of your workers they’ll take care of your business.
Success comes from delegating, risk-taking and having a good TEAM!
Happiness is the secret ingredient for successful businesses. If you have a happy company it will be invincible.
Screw it, let’s do it – Just get on with it and do it.
Every success story is a tale of constant adaption, revision and change. A company that stands still will soon be forgotten. Trying to provoke positive change is a principle we’ve embedded across the Virgin family for more than four decades.
I believe we will look back and be shocked at what was the accepted way we killed animals en masse for food.