Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
West of Chicago, “You bet” means “Rather,” and “Yes indeed,” and “On the whole I should be inclined to fancy that there may be some vestiges of accuracy in your curious opinion,” and “You’re a liar but I can’t afford to say so.
Humor is next to Godliness.
As she went dragging through the prickly-hot street she reflected that a citizen of Gopher Prairie does not have jests-he has a jest.
He had never found that more than five whiskeys and soda were beneficial to law-practice.
Yet all this while the power of thought, the pull of conscience, were feeble beside Alverna’s youth. It was his first love; the first time in his life that he had been roused to through away caution and dignity.
You poor kids! You talking children, that don’t know anything about anything that matters! Don’t you see? I can’t play either of your games. I’m ME! I’m going to be me! Oh, if you do love me a little, let me be me! Good-by.
His name was George F. Babbitt. He was forty-six years old now, in April, 1920, and he made nothing in particular, neither butter nor shoes nor poetry, but he was nimble in the calling of selling houses for more than people could afford to pay.
Thus Carol hit upon the tragedy of old age, which is not that it’s less vigorous, but that it is not needed by youth; that its love and prosy sageness, so important a few years ago, so gladly offered now, are rejected with laughter.
He who had been a boy very credulous of life was no longer greatly interested in the possible and improbable adventures of each new day.
He even got used to living in a lack of privacy like that of a monkey in a Zoo. After a time he could without self-consciousness sit and read the Paris editions.
Once upon a time in America there was a scholar who conducted a one-man revolution and won it. There.
America, like England and Scotland, had never really been a gay nation. Rather it had been heavily and noisily jocular, with a substratum of worry and insecurity, in the image of its patron saint, Lincoln of the rollicking stories and the tragic heart. But at least there had been hearty greetings, man to man; there had been clamorous jazz for dancing, and the lively, slangy catcalls of young people, and the nervous blatting of tremendous traffic.
I pledge myself to serve the Corporate State, the Chief, all Commissioners, the Mystic Wheel, and the troops of the Republic in every thought and deed.
All of them agreed that the working-classes must be kept in their place; and all of them perceived that American Democracy did not imply any equality of wealth, but did demand a wholesome sameness of thought, dress, painting, morals, and vocabulary.
Not answering him at all, Sarason demanded that, in order to bring and hold all elements in the country together by that useful Patriotism which always appears upon threat of an outside attack, the government immediately arrange to be insulted and menaced in a well-planned series of deplorable “incidents” on the Mexican border, and declare war on Mexico as soon as America showed that it was getting hot and patriotic enough.
When Myra appeared she said at once, “Now, we want you boys to go on playing around just as if we weren’t here.” The first evening, he stayed out for poker with the guides, and she said in placid merriment, “My! You’re a regular bad one!” The second evening, she groaned sleepily, “Good heavens, are you going to be out every single night?” The third evening, he didn’t play poker.
They were brave and romantic, tragic and distinguished, and Doremus became a little sick of them all and of the final brutality of fact that no normal man can very long endure another’s tragedy, and that friendly weeping will some day turn to irritated kicking.
Gosh all fishhooks!” Ted wailed to Eunice, as they wolfed hot chocolate, lumps of nougat, and an assortment of glace nuts, in the mosaic splendor of the Royal Drug Store, “it gets me why Dad doesn’t just pass out from being so poky.
I don’t mean to say we’re perfect. We’ve got a lot to do in the way of extending the paving of motor boulevards, for, believe me, it’s the fellow with four to ten thousand a year, say, and an automobile and a nice little family in a bungalow on the edge of town, that makes the wheels of progress go round!
He regarded spats, walking sticks, caviar, titles, tea-drinking, poetry not daily syndicated in newspapers, and all foreigners, possibly excepting the British, as degenerate.