Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal.
Hope is a contraband passed from hand to hand and story to story.
It can happen that a book, unlike its authors, grows younger as the years pass.
Protest and anger practically always derives from hope, and the shouting out against injustice is always in the hope of those injustices being somewhat corrected and a little more justice established.
Words are so often used in the opposite sense, as a screen of diversion. It’s the struggle towards truthfulness which is the same whether one is writing a poem, a novel or an argument.
Never again shall a single story be told as though it were the only one.
Whenever the intensity of looking reaches a certain degree, one becomes aware of an equally intense energy coming towards one through the appearance of whatever it is one is scrutinizing.
The publicity image steals her love of herself as she is, and offers it back to her for the price of the product.
The media network has its idols, but its principal idol is its own style which generates an aura of winning and leaves the rest in darkness. It recognizes neither pity nor pitilessness.
Nothing in the nature around us is evil. This needs to be repeated since one of the human ways of talking oneself into inhuman acts is to cite the supposed cruelty of nature.
The strange power of art is sometimes it can show that what people have in common is more urgent than what differentiates them. It seems to me it’s something that theatre can do, but it’s rare; it’s very rare.
Between the experience of living a normal life at this moment on the planet and the public narratives being offered to give a sense to that life, the empty space, the gap, is enormous.
That we find a crystal or a poppy beautiful means that we are less alone, that we are more deeply inserted into existence than the course of a single life would lead us to believe.
A peasant becomes fond of his pig and is glad to salt away its pork. What is significant, and is so difficult for the urban stranger to understand, is that the two statements are connected by an and not by a but.
The zoo cannot but disappoint.
Seeing comes before words. The child looks and recognizes before it can speak.
The past grows gradually around one, like a placenta for dying.
The camera relieves us of the burden of memory. It surveys us like God, and it surveys for us. Yet no other god has been so cynical, for the camera records in order to forget.
Oil painting did to appearances what capital did to social relations. It reduced everything to the equality of objects. Everything became exchangeable because everything became a commodity.
To remain innocent may also be. to remain ignorant.
The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself.