It’s never the next brief, it’s ALWAYS THIS brief .
You will become whoever you want to be.
Don’t give a speech. Put on a show.
Risks are a measure of people. People who won’t take them are trying to preserve what they have. People who do take them often end up having more.
High creativity is responding to situations without critical thought.′ – John Cleese.
The more strikingly visual your presentation is, the more people will remember it.
Steal from anywhere that resonates with inspiration or fuels your imagination. Devour films, music, books, paintings, poems, photographs, conversations, dreams, trees, architecture, street signs, clouds, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work will be authentic.
Talent helps, but it won’t take you as far as ambition.
You need to aim beyond what you are capable of.
Do not covet your ideas. Give away everything you know and more will come back to you.
If you think you’re unable to be on the cover of Time magazine, make it your business to be there.
All creative people need something to rebel against, it’s what gives their lives excitement, and it’s creative people who make the clients’ lives exciting.
The point is we are all selling. We are all in advertising. It is part of life.
If, instead of seeking approval, you ask, ‘What’s wrong with it? How can I make it better?’, you are more likely to get a truthful, critical answer.
The point is that, whatever other people’s failings might be, you are the one to shoulder the responsibility.
Successful solutions are often made by people rebelling against bad briefs.
Failure was a major contributor to its success.
Experience is the opposite of being creative.
Change your tools, it may free your thinking.
To be original, seek your inspiration from unexpected sources.
Be true to your subject and you will be far more likely to create something that is timeless.