Advertising is like learning – a little is a dangerous thing. If a man has not the pluck to keep on advertising, all the money he has already spent is lost.
Engage in one kind of business only, and stick to it faithfully until you succeed, or until you conclude to abandon it. A constant hammering on one nail will generally drive it home at last, so that it can be clinched.
Every man’s occupation should be beneficial to his fellow-man as well as profitable to himself. All else is vanity and folly.
I think it is conceded that I generally do pretty big things as a manager, am audacious in my outlays and risks, give much for little money, and make my shows worthy the support of the moral and refined classes.
The bigger the humbug, the better people will like it.
The possession of a perfect knowledge of your business is an absolute necessity in order to insure success.
Politeness and civility are the best capital ever invested in business.
No man has a right to expect to succeed in life unless he understands his business, and nobody can understand his business thoroughly unless he learns it by personal application and experience.
To me there is no picture so beautiful as smiling, bright-eyed, happy children; no music so sweet as their clear and ringing laughter.
Never attempt to catch a whale with a minnow.
If I was not a remarkably modest man, I should probably brag a little, and say that I had done what no American ever before accomplished by visiting the queen at her palace twice within eight days.
To forgive heals the wound, to forget heals the scar.
Your success depends on what you do yourself, with your own means.
No man ever went broke overestimating the ignorance of the American public.
I don’t care what the newspapers say about me as long as they spell my name right.
The desire for wealth is nearly universal, and none can say it is not laudable, provided the possessor of it accepts its responsibilities, and uses it as a friend to humanity.
We cannot all see alike, but we can all do good.
A penny here, and a dollar there, placed at interest, goes on accumulating, and in this way the desired result is attained.
Without publicity a terrible thing happens: nothing.
Those who really desire to attain an independence, have only set their minds upon it, and adopt the proper means, as they do in regard to any other object which they wish to accomplish, and the thing is easily done.
Advertising is to a genuine article what manure is to land, – it largely increases the product.