Everywhere I go, I see very much the same thing. I see the same compassion for people who live half a world away. I see the same concern about events beyond these borders. And, increasingly, I see the same conviction that we can and we must join together to stop the scourge of AIDS and poverty.

— Edward De Bono

Edward De Bono Quotes

A good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen.

— Edward De Bono

Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.

— Edward De Bono

The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.

— Edward De Bono

Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough...

— Edward De Bono

We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.

— Edward De Bono

Creativity can be learned like basketball, which does not mean we will all be NBA stars.

— Edward De Bono

It is well known that “problem avoidance” is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.

— Edward De Bono

Firsts

What is urgent will always take precedence over what is important.

— Edward De Bono

To deal with future we have to deal with possibilities. Analysis will only tell us what is.

— Edward De Bono

Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.

— Edward De Bono

In the art world, creativity involves aesthetic sensibility, emotional resonance and a gift for expression.

— Edward De Bono

They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.

— Edward De Bono

Creativity involves provocation, exploration and risk taking. Creativity involves “thought experiments.” You cannot tell in advance how the experiment is going to turn out. But you want to be able to carry out the experiment.

— Edward De Bono

Instead of waiting for our attention to be pulled towards something unusual, we can set out frameworks for ‘directing’ our attention in a conscious manner.

— Edward De Bono

Everything can be simplified. With enough simplification and enough patience on the part of the parent, anything can be simplified to the point that even very young children can begin to understand it.

— Edward De Bono

A problem is simply the difference between what one has and what one wants.

— Edward De Bono

Real life, however, is very different from school sums. There is usually more than one answer. Some answers are much better than others: they cost less, are more reliable or are more easy to implement. There is no reason at all for supposing that the first answer has to be the best one.

— Edward De Bono

No amount of excellence on the part of a computer can lead to the solution of a problem if the problem has been incorrectly defined by the programmer. In.

— Edward De Bono

That wasn’t a mistake, was ’a fully justified venture which, for reasons beyond your control, did not work.

— Edward De Bono

Thinking is the ultimate human resource.

— Edward De Bono

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