Apple Watch is the most personal device we’ve ever created.
Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
In the world of cyber security, the last thing you want is to have a target painted on you.
Anything can change, because the smartphone revolution is still in the early stages.
I don’t think Apple has to own a content business.
I don’t really think anything Microsoft does puts pressure on Apple.
If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
I am who I am, and I’m focused on that, and being a great CEO of Apple.
From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
Apple doesn’t do hobbies as a general rule.
People are running huge enterprises off of hacking and stealing data.
I’d rather Apple cannibalize Apple than somebody else cannibalize Apple.
The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
I learned that focus is key. Not just in your running a company, but in your personal life as well.
With hacking getting more and more sophisticated, the hacking community has gone from the hobbyist in the basement to huge sophisticated companies that are essentially doing this, or groups of people or foreign agents inside and outside the United States.
I want to be the pebble in the pond that creates the ripple for change.
Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
The reality of today, from a cybersecurity point of view, is that I think some of the top people predict that the next big war will be fought on cybersecurity.
If I know what your messages are, if I can read those, I’ll probably be able to conclude where you’re going, who you’re with, the location the message was sent.
When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.