Don’t be evil- apparently people like it better than “Be good”.
Always deliver more than expected.
Part of our brand is that we’re pretty understated in what we do. If you look at other technology companies, they might preannounce things, and it will be a couple years before they really happen, and they don’t happen in the way they said they would.
Over time, it’s becoming more and more understood by people that we’re acting in their interests. And that’s a very, very powerful thing for our brand.
It really matters whether people are working on generating clean energy or improving transportation or making the Internet work better and all those things. And small groups of people can have a really huge impact.
Excellence matters, and technology advances so fast that the potential for improvement is tremendous. So, since becoming CEO again, I’ve pushed hard to increase our velocity, improve our execution, and focus on the big bets that will make a difference in the world.
Find the leverage in the world so you can be truly lazy.
If your access to health care involves your leaving work and driving somewhere and parking and waiting for a long time, that’s not going to promote healthiness.
Serving our end users is at the heart of what we do and remains our number one priority.
If your business is static, you’re likely to have issues.
I have over 2 million followers now on Google Plus.
Technology should do the hard work, so you can get on and live your life. We’re only at one percent of what’s possible, and we’re moving slow relative to the opportunity we have.
We try to, when you come to Google, fulfill that need that you have as quickly as possible.
As a precaution, we’re making machines extremely heavy with very tiny legs.
The Web is a vast collection of completely uncontrolled heterogeneous documents.
Every story I read about Google is about us vs some other company, or something else, and I really don’t find that interesting. We should be building great things that don’t exist. Being negative is not how we make progress.
I like going to Burning Man, for example. An environment where people can try new things. I think as technologists we should have some safe places where we can try out new things and figure out the effect on society. What’s the effect on people, without having to deploy it to the whole world.
Google will fulfill its mission only when its search engine is AI-complete. You guys know what that means? That’s artificial intelligence.
For a lot of companies, it’s useful for them to feel like they have an obvious competitor and to rally around that. I personally believe it’s better to shoot higher. You don’t want to be looking at your competitors. You want to be looking at what’s possible and how to make the world better.
That’s why I find Elon to be an inspiring example. He said, ‘Well, what should I really do in this world? Solve cars, global warming, and make humans multi-planetary.’ I mean those are pretty compelling goals, and now he has businesses to do that.
When you aim for the stars you may come up short, but still reach the moon.