When we launched the WineLibrary website in 1996, I didn’t even own a computer yet. I just understood that there was an opportunity here to market in a different way.
Parents raise children for themselves, to look good in the eyes of others, not for the kid. This is the problem that also applies to business.
Your business isn’t that much different from a human body. It will run on sugar and caffeine. It will run even better if you give it water, vegetables, and a workout. But it won’t last five minutes without oxygen.
Cash. It is the oxygen of your business.
Content that entertains sees engagement. Content that sees engagement tells Facebook and the rest of the world that your customers care about your brand, so that when you finally do put out something that would directly benefit your bottom line – a coupon, a free-shipping offer, or some other call to action – 4 percent of your community sees it instead of a half percent, which gives you a much better chance at making a sale. TARGET.
You should never automate your content to pretend you’re generating the content right then and there – in other words, to help you fake a human interaction. Ever. Especially tweets, for reasons you’ll read about below. That.
Content is king, but context is God. You can put out good content, but if it ignores the context of the platform on which it appears, it can still fall flat.
Legacy always wins. My.
But what we call social media is not media, nor is it even a platform. It is a massive cultural shift that has profoundly affected the way society uses the greatest platform ever invented, the Internet.
You’re like tourists in Oslo who haven’t bothered to study a word of Norwegian. How can you expect anyone to care what you have to say?
Make it for your customer or your audience, not for yourself. Be generous. Be informative. Be funny.
Para empezar, yo aprendo observando, no haciendo algo ni leyendo.
Every interaction matters. Every relationship has value.
Any company that gets so complacent it thinks everything is “fine” deserves to go out of business – it literally means its leaders have stopped caring. A competitive company is always on the offense. Always. Always. Always.
You have to learn to prioritize properly and quickly identify what’s going to move you further ahead and what’s going to make you stall.
And what really matters is a pretty short list: intent, authenticity, passion, patience, speed, work, and attention.
I had this whole world of creativity inside of me, but I wasn’t able to use any of it. I felt like I was almost choking on my own creativity because I had to be in a suit and tie and very formal. Everything was black and white, and I needed some color in my life.
You don’t get to call yourself an expert until you’ve put in the work – and the market decides, not you.
Where are the eyeballs going? What are your customers talking about? What are the newest trends in your field? What are the biggest controversies?
It’s a matter of survival to think beyond your current successes and constantly look for ways to create new ones so that you’re never limited to any one platform or even one topic.
If ONE out of 15 ideas succeed that’s better than 99% of your friends who never start a single idea.