Fail Fast: break items into small chunks which allows for more experimentation, leading to more chances for success Fail Forward: learn from what didn’t work, but continue toward what will work Fail Better: the best way to increase our amount of learning is to increase our amount of failure.

— Erik Qualman

Erik Qualman Quotes

That’s the power behind a tool like Facebook Connect. It is making a Web without walls. Facebook allows you to go to other sites to comment, rate, etc., without having to set up a new profile for that site.

— Erik Qualman

Consumers are taking ownership of brands, and their referral power is priceless.

— Erik Qualman

With the advent of radical and accessible technology, each one of us, for the first time in history, is creating an influential mark forever – we are all mini-digital celebrities and heroes to someone.

— Erik Qualman

At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and the technology is there for that information to be quickly shared on products and services.

— Erik Qualman

Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.

— Erik Qualman

To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.

— Erik Qualman

Privacy is dead. Reputations are dying.

— Erik Qualman

Increasingly, consumers don’t search for products and services. Rather, services come to their attention via social media.

— Erik Qualman

History repeats itself because nobody listens the first time.

— Erik Qualman

As social media is less about technology and more about relationship building, we are starting to see more women have a heavy influence if not dominant role in the social media space. It’s no wonder that Facebook is being run in part by chief operating officer Sheryl Sandberg.

— Erik Qualman

You’re talking about a younger generation, Generation Y, whose interpersonal communication skills are different from Generation X. The younger generation is more comfortable saying something through a digital mechanism than even face to face.

— Erik Qualman

Pushing a company agenda on social media is like throwing water balloons at a porcupine.

— Erik Qualman

Integrity is what you do behind closed doors or when you think nobody is watching. Integrity is the true essence of who you are, your beliefs and your values. Reputation is the public perception of who you are. It is how others view your integrity or strong moral principles.

— Erik Qualman

Social media has made the web all about me, me, me.

— Erik Qualman

Folks want to be listened to, they want to be heard.

— Erik Qualman

It had not yet been named Silicon Valley, but you had the defense industry, you had Hewlett-Packard. But you also had the counter-culture, the Bay Area. That entire brew came together in Steve Jobs.

— Erik Qualman

Twenty-five percent of search results for the world’s top 20 largest brands are links to user generated content and thirty-four percent of bloggers post opinions about products and brands.

— Erik Qualman

It’s about listening first, then selling.

— Erik Qualman

Fail fast, fail forward, fail better.

— Erik Qualman

People who do surf the Internet for fun at work – within a reasonable limit of less than 20 percent of their total time in the office – are more productive by about 9 percent than those who don’t,” according to Dr. Brent Coker, from the department of management and marketing at the University of Melbourne, Australia.

— Erik Qualman
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