I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.
There are people that thinks that type should be expressive. They have a different point of view from mine.
The scale relates to everything. The thickness of a pipe, the thickness of a leg of the furniture. Even color could have a scale.
The only way to stay in fashion is never be in. If you are never in fashion, you are never out of fashion.
The repercussion of ugliness is endless.
One life is too short for doing everything.
I’m not a designer, I’m a sifter. I can sift everything, all the time. My sift level lines keep shaking all the time for everything that is around.
Scale is extremely important. Scale is not dimensions. Dimensions are physical and scales are mental.
If you do the best thing everyday of your life, but nothing shakes you nor shakes the table for you and others, it is stale and its not worth it.
It is better to starve than get a bad client.
Greed is really the religion of vulgarity.
Designers take care of everything around us. Everything that is around us, this table, this chair, this lamp, this pen has been designed. All of these things, everything has been designed by somebody.
Design without discipline is anarchy, an exercise of irresponsibilit y.
Most of the manufacturers they tend to design things to sell they are more interested in the money side than anything else.
In design, be logical, search for truth, be clear.
Any color works if you push it to the extreme.
Middle management is a disease.
It’s not important to develop your own style but your own approach.
The computer is really like a pencil, you know. It used to be. The pencil can do anything you want to, but you have to do it, and the same is with the computer.
You cannot play the piano by telling a pianist what to do, go a little more to the left or to the right. And the same is for the computer, really. You have to play yourself to get the most out of it.
The pencil you leave it there, and it’s dead. It doesn’t do anything and it doesn’t move by itself. It doesn’t offer anything; it’s totally submissive to you.