The first thing you need to make clear to a client is that you aren’t there to answer his wants but to answer his needs.
The only way to stay in fashion is never be in. If you are never in fashion, you are never out of fashion.
One life is too short for doing everything.
I’m not a designer, I’m a sifter. I can sift everything, all the time. My sift level lines keep shaking all the time for everything that is around.
Scale is extremely important. Scale is not dimensions. Dimensions are physical and scales are mental.
If you do the best thing everyday of your life, but nothing shakes you nor shakes the table for you and others, it is stale and its not worth it.
It is better to starve than get a bad client.
Greed is really the religion of vulgarity.
Designers take care of everything around us. Everything that is around us, this table, this chair, this lamp, this pen has been designed. All of these things, everything has been designed by somebody.
Design without discipline is anarchy, an exercise of irresponsibilit y.
Most of the manufacturers they tend to design things to sell they are more interested in the money side than anything else.
In design, be logical, search for truth, be clear.
Any color works if you push it to the extreme.
Middle management is a disease.
It’s not important to develop your own style but your own approach.
The computer is really like a pencil, you know. It used to be. The pencil can do anything you want to, but you have to do it, and the same is with the computer.
You cannot play the piano by telling a pianist what to do, go a little more to the left or to the right. And the same is for the computer, really. You have to play yourself to get the most out of it.
The pencil you leave it there, and it’s dead. It doesn’t do anything and it doesn’t move by itself. It doesn’t offer anything; it’s totally submissive to you.
You can say, “I love you,” in Helvetica. And you can say it with Helvetica Extra Light if you want to be really fancy. Or you can say it with the Extra Bold if it’s really intensive and passionate, you know, and it might work.
Unfortunately, there are designers and marketing people who intentionally look down on the consumer with the notion that vulgarity has a definite appeal to the masses, and therefore they supply the market with a continuos flow of crude and vulgar design. I consider this action criminal since it is producing visual pollution that is degrading our environment just like all other types of pollution.
Almost all the great American graphic designers have used white space as the significant silence to better hear their message loud and clear.