Study your reader first – your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.
All power is from within and therefore under our control.
One comes to believe whatever one repeats to oneself sufficiently often, whether the statement be true or false.
The first essentials, of course, is to know what you want.
A single idea – the sudden flash of a thought – may be worth a million dollars.
You have to sow before you can reap. You have to give before you can get.
Mind is all that counts. You can be whatever you make up your mind to be.
People blame their environment. There is only one person to blame – and only one – themselves.
Always enter the conversation already taking place in the customer’s mind.
We have become so accustomed to hearing everyone claim that his product is the best in the world, or the cheapest, that we take all such statements with a grain of salt.
Control your thoughts and you control your circumstance.
Vision – It reaches beyond the thing that is, into the conception of what can be. Imagination gives you the picture. Vision gives you the impulse to make the picture your own.
If you have any lack, if you are prey to poverty or disease, it is because you do not believe or do not understand the power that is yours. It is not a question of the universal giving to you. It offers everything to everyone – there is no partiality.
Faith is the confidence, the assurance, the enforcing truth, the knowing...
Decide the effect you want to produce in your reader.
First the stalk – then the roots. First the need – then the means to satisfy that need. First the nucleus -then the elements needed for its growth.
There is a Spark of Divinity in YOU. What are you doing to fan it into flame? Are you giving it a chance to grow, to express itself, to become an all-consuming fire? Are you giving it work to do? Are you making it seek out ever greater worlds to conquer? Or are you letting it slumber neglected, or perhaps even smothering it with doubt and fear?
We always place that little word “but” after our wishes and desires, feeling deep down that there are some things too good to be true.
Now he that planteth and he that watereth are one; and every man shall receive his own reward according to his own labour.
You have to compete in the same way for your reader’s attention. He is not looking for your letter. He has a thousand and one other things more important to him to occupy his mind. Why should he divert his attention from them to plow through pages of type about you or your projects?
Dream lofty dreams, and as you dream, so shall you become. Your vision is the promise of what you shall one day be; your Ideal is the prophecy of what you shall at last unveil.