Study your reader first – your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.
Use the talents God has given you to make the world better for your having been in it.
Vision gives you the impulse to make the picture your own.
Playing safe is probably the most unsafe thing in the world. You cannot stand still. You must go forward.
Mind is all that counts.
As fast as each opportunity presents itself, use it! No matter how tiny an opportunity it may be, use it!
All power is from within and therefore under our control.
One comes to believe whatever one repeats to oneself sufficiently often, whether the statement be true or false.
The first essentials, of course, is to know what you want.
A single idea – the sudden flash of a thought – may be worth a million dollars.
You have to sow before you can reap. You have to give before you can get.
Mind is all that counts. You can be whatever you make up your mind to be.
People blame their environment. There is only one person to blame – and only one – themselves.
Always enter the conversation already taking place in the customer’s mind.
We have become so accustomed to hearing everyone claim that his product is the best in the world, or the cheapest, that we take all such statements with a grain of salt.
Control your thoughts and you control your circumstance.
Vision – It reaches beyond the thing that is, into the conception of what can be. Imagination gives you the picture. Vision gives you the impulse to make the picture your own.
If you have any lack, if you are prey to poverty or disease, it is because you do not believe or do not understand the power that is yours. It is not a question of the universal giving to you. It offers everything to everyone – there is no partiality.
Faith is the confidence, the assurance, the enforcing truth, the knowing...
Decide the effect you want to produce in your reader.
First the stalk – then the roots. First the need – then the means to satisfy that need. First the nucleus -then the elements needed for its growth.