You have to understand not just what your customers need, but how and where they prefer to access information.
For many businesses, the fear behind their social media reluctance isn’t just fear of failure but of blame and accountability – both individual and collective.
Every company is its own TV station, magazine, and newspaper.
Make your marketing so useful people would pay you for it.
For decades, the key question has been ‘how valuable is the brand?’ The key question moving forward is ‘how valuable are your apps?’
Give yourself permission to make the story bigger.
We are surrounded by data, but starved for insights.
No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
This is the bar your content has to clear on social: “Are you more interesting to me than my wife?”
There is a very fine line between listening and stalking.
Smart marketing is about help not hype.
Social media allows big companies to act small again.
Stop trying to be amazing and start being useful.
Inspiration doesn’t respond to meeting requests. You can’t schedule greatness.
There’s a lot of fear-mongering about “losing control” of your brand online, when, in fact, you’ve got control over as much as you always have: how you present your business and how you act.
The biggest benefit of doing an interview podcast is the relationships you build.
In social media marketing, average is no longer adequate.
Never build your content ship on rented land.
When brands talk about themselves in real time, it’s just boring faster.
The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
Customers are ninjas now. They are stealthily evaluating you right under your nose.