You have to explain the invention to customers – not once or twice but three or four times, with a different twist each time. You have to show them exactly how it works and why it works, and make them follow your hands as you chop liver with it, and then tell them precisely how it fits into their routine, and, finally, sell them on the paradoxical fact that, revolutionary as the gadget is, it’s not at all hard to use.

— Malcolm Gladwell

Malcolm Gladwell Quotes

The statistics show that the Southerner who can avoid arguments and adultery is as safe as any other American, and probably safer.” In the backcountry, violence wasn’t for economic gain. It was personal. You fought over your honor.

— Malcolm Gladwell

There is no doubt that those Jewish immigrants arrived at the perfect time, with the perfect skills,” says the sociologist Stephen Steinberg. “To exploit that opportunity, you had to have certain virtues, and those immigrants worked hard. They sacrificed. They scrimped and saved and invested wisely. But still, you have to remember that the garment industry in those years was growing by leaps and bounds. The economy was desperate for the skills that they possessed.

— Malcolm Gladwell

Markopolos sees his mistake now, with the benefit of over a decade of hindsight. But in the midst of things, the same brilliant mind that was capable of unraveling Madoff’s deceptions was incapable of getting people in positions of responsibility to take him seriously. That’s the consequence of not defaulting to truth. If you don’t begin in a state of trust, you can’t have meaningful social encounters.

— Malcolm Gladwell

My upbringing allowed me to be comfortable with failure,” he said. “The one trait in a lot of dyslexic people I know is that by the time we got out of college, our ability to deal with failure was very highly developed. And so we look at most situations and see much more of the upside than the downside. Because we’re so accustomed to to downside. It doesn’t faze us.

— Malcolm Gladwell

Character is more like a bundle of habits and tendencies and interests, loosely bound together and dependent, at certain times, on circumstance and context. The reason that most of us seem to have a consistent character is that most of us are really good at controlling our environment.

— Malcolm Gladwell

Goliath was blind to his approach – and then he was down, too big and slow and blurry-eyed to comprehend the way the tables had been turned. All these years, we’ve been telling these kinds of stories wrong. David and Goliath is about getting them right.

— Malcolm Gladwell

When we talk about the advantages of class, Lareau argues, this is in large part what we mean. Alex Williams is better off than Katie Brindle because he’s wealthier and because he goes to a better school, but also because – and perhaps this is even more critical – the sense of entitlement that he has been taught is an attitude perfectly suited to succeeding in the modern world.

— Malcolm Gladwell

People are ruined by challenged economic lives. But they’re ruined by wealth as well because they lose their ambition and they lose their pride and they lose their sense of self-worth. It’s difficult at both ends of the spectrum. There’s some place in the middle which probably works best of all.

— Malcolm Gladwell

Paul Revere’s ride is perhaps the most famous historical example of a word-of-mouth epidemic. A piece of extraordinary news traveled a long distance in a very short time, mobilizing an entire region to arms. Not all word-of-mouth epidemics are this sensational, of course. But it is safe to say that word of mouth is-even in this age of mass communications and multimillion-dollar advertising campaigns-still the most important form of human communication.

— Malcolm Gladwell

The first is that much of what we consider valuable in our world arises out of these kinds of lopsided conflicts, because the act of facing overwhelming odds produces greatness and beauty. And second, that we consistently get these kinds of conflicts wrong.

— Malcolm Gladwell

Human Rights Watch: “Nationwide, the rate of drug admissions to state prison for black men is thirteen times greater than the rate for white men. In ten states black men are sent to state prison on drug charges at rates that are 26 to 57 times greater than those of white men in the same state. In Illinois, for example, the state with the highest rate of black male drug offender admissions to prison, a black man is 57 times more likely to be sent to prison on drug charges than a white man.

— Malcolm Gladwell

It is easier and far more satisfying to retreat and compose yourself after every score – and execute perfectly choreographed plays – than to swarm about, arms flailing, and contest every inch of the basketball court. Underdog strategies.

— Malcolm Gladwell

The striking thing about Ericsson’s study is that he and his colleagues couldn’t find any “naturals,” musicians who floated effortlessly to the top while practicing a fraction of the time.

— Malcolm Gladwell

They believed that it was a mistake to separate product development from marketing, as most of their contemporaries did, because to them the two were indistinguishable: the object that sold best was the one that sold itself.

— Malcolm Gladwell

Just as Tom Gau could, through the persuasive force of his personality, serve as a Tipping Point in a word-of-mouth epidemic, the people who die in highly publicized suicides-whose deaths give others “permission” to die-serve as the Tipping Points in suicide epidemics.

— Malcolm Gladwell

It was not the privileged and the fortunate who took in the Jews in France. It was the marginal and the damaged, which should remind us that there are real limits to what evil and misfortune can accomplish.

— Malcolm Gladwell

He was an underdog and a misfit, and that gave him the freedom to try things no one else even dreamt of.

— Malcolm Gladwell

We could start by no longer penalizing one another for defaulting to truth. If you are a parent whose child was abused by a stranger – even if you were in the room – that does not make you a bad parent. And if you are a university president and you do not jump to the worst-case scenario when given a murky report about one of your employees, that doesn’t make you a criminal. To assume the best about another is the trait that has created modern society.

— Malcolm Gladwell

The As were judged to be much more alert, poised, attractive, and well dressed. In fact, the scores on those four dimensions are so different as to make you think you are looking at two different species of humans. You aren’t, of course. You’re simply seeing the difference between those schooled by their families to present their best face to the world, and those denied that experience.

— Malcolm Gladwell

No food without blood and sweat.” “Farmers are busy; farmers are busy; if farmers weren’t busy, where would grain to get through the winter come from?” “In winter, the lazy man freezes to death.” “Don’t depend on heaven for food, but on your own two hands carrying the load.” “Useless to ask about the crops, it all depends on hard work and fertilizer.” “If a man works hard, the land will not be lazy.

— Malcolm Gladwell
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