Before a marketer can build trust, it must breed familiarity. But there’s no familiarity without awareness. And awareness – the science of letting people know you exist and getting them to understand your message – can’t happen effectively in today’s environment without advertising.

— Seth Godin

Seth Godin Quotes

Doug needs to leave for a very simple reason. He’s been branded. Everyone at the company has an expectation of who Doug is and what he can do.

— Seth Godin

We have a choice about where to aim the lens of our attention. We can relive past injustices, settle old grudges and nurse festering sores. We can imagine failure, build up its potential for destruction, calculate its odds. Or, we can imagine the generous outcomes we’re working on, feel gratitude for those that got us here and revel in the possibilities of what’s next.

— Seth Godin

Doug has hit a plateau. He’s not going to be challenged, pushed, or promoted to president. Doug, regardless of what he could actually accomplish, has stopped evolving – at least in the eyes of the people who matter.

— Seth Godin

Key fact: in 2003 pharmaceutical companies spent more on marketing and sales than they did on research and development. When it comes time to invest, it’s pretty clear that spreading the ideas behind the medicine is more important than inventing the medicine itself.

— Seth Godin

Flynn Berry wrote that you should never use the word “opportunity.” It’s not an opportunity, it’s an obligation. I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.

— Seth Godin

One way to figure out a great theory is to look at what’s working in the real world and figure out what the various successes have in common. With.

— Seth Godin

If you have any comments at all about the store, please call me at home.

— Seth Godin

If religion comprises rules you follow, faith is demonstrated by the actions you take.

— Seth Godin

Start Your Journey Before You See the End.

— Seth Godin

Low price is the last refuge of a marketer who has run out of generous ideas.

— Seth Godin

This is a powerful book – Tiny is mighty. Sharon Rowe’s simple shift in thinking is a profound idea, precisely what we need to hear.

— Seth Godin

The best marketers are farmers, not hunters. Plant, tend, plow, fertilize, weed, repeat. Let someone else race around after shiny objects.

— Seth Godin

We’re so obsessed about the risk of shining brightly that we’ve traded in everything that matters to avoid it.

— Seth Godin

Like the fox, we’ve been trained to stay inside the fence, because inside the fence is where it’s safe – until it’s too late.

— Seth Godin

We assume that what makes us comfortable also makes us safe.

— Seth Godin

Those places that felt safe – the corner office, the famous college, the secure job – aren’t. You’re holding back, betting on a return to normal, but in the new normal, your resistance to change is no longer helpful.

— Seth Godin

There’s still a safety zone, but it’s not in a place that feels comfortable to you. The new safety zone is the place where art and innovation and destruction and rebirth happen. The new safety zone is the never-ending creation of ever-deeper personal connection.

— Seth Godin

Organize your project, your life, and your organization around the minimum. What’s the smallest market you can survive on?

— Seth Godin

Alas, there isn’t a pain-free way to achieve your goals.

— Seth Godin

Art isn’t a result; it’s a journey. The challenge of our time is to find a journey worthy of your heart and your soul.

— Seth Godin
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