After mulling over the options, Jobs realized what he wanted. Not humor, nor a celebrity, nor a demo. “It’s got to make a statement,” he said. “It needs to be a manifesto. This is big.” He had announced that the iPad would change the world, and he wanted a campaign that reinforced that declaration. Other companies would come out with copycat tablets in a year or so, he said, and he wanted people to remember that the iPad was the real thing. “We need ads that stand up and declare.

— Walter Isaacson

Walter Isaacson Quotes

Innovation requires a reality distortion field.

— Walter Isaacson

On the other hand, he stressed in scores of letters and statements that Americans should not let the fear of communism cause them to surrender the civil liberties and freedom of thought that they cherished. There were a lot of domestic communists in England, but the people there did not get themselves whipped into a frenzy by internal security investigations, he pointed out. Americans need not either. William.

— Walter Isaacson

Using Hollerith’s tabulators, the 1890 census was completed in one year rather than eight. It was the first major use of electrical circuits to process information, and the company that Hollerith founded became in 1924, after a series of mergers and acquisitions, the International Business Machines Corporation, or IBM.

— Walter Isaacson

Steve created the only lifestyle brand in the tech industry,” Larry Ellison said. “There are cars people are proud to have – Porsche, Ferrari, Prius – because what I drive says something about me. People feel the same way about an Apple product.” Starting.

— Walter Isaacson

There is no real reason – other than either a metaphysical faith or a habit ingrained in the mind – to believe that nature must operate with absolute certainty. It is just as reasonable, though perhaps less satisfying, to believe that some things simply happen by chance. Certainly, there was mounting evidence that on the subatomic level this was the case. But.

— Walter Isaacson

Bismarck urged that foreign policy had to be based not on sentiment but on an assessment of strength,” Kissinger wrote. That would also become one of Kissinger’s guiding principles.

— Walter Isaacson

As a publishing magnate and then as a postmaster, he was one of the few to view America as a whole. To him, the colonies were not merely disparate entities. They were a new world with common interests and ideals.

— Walter Isaacson

Then I would explain, it was no use trying to learn math unless they could communicate it with other people.”4.

— Walter Isaacson

Louis XVI made the Franco-American treaties official by receiving the three commissioners at Versailles on March 20. Crowds gathered at the palace gates to catch a glimpse of the famous American, and they shouted “Vive Franklin” as his coach passed through the gold-crested gates.

— Walter Isaacson

Steve Jobs has designed a powerful computer that an illiterate six-year-old can use without instruction,” Noer wrote. “If that isn’t magical, I don’t know what is.

— Walter Isaacson

When Franklin was ushered into the king’s bedchamber at noon, after the official levee, Louis XVI was in a posture of prayer. “I hope.

— Walter Isaacson

Don’t worry about people stealing an idea,” he once told a student. “If it’s original, you will have to ram it down their throats.

— Walter Isaacson

It is a joy for me to have a son who has inherited the main traits of my personality: the ability to rise above mere existence by sacrificing one’s self through the years for an impersonal goal.

— Walter Isaacson

Einstein’s was a beautiful mix of confidence and awe.

— Walter Isaacson

Jobs’s obstinacy lasted for nine months after his October 2003 diagnosis. Part of it was the product of the dark side of his reality distortion field. “I think Steve has such a strong desire for the world to be a certain way that he wills it to be that way,” Levinson speculated. “Sometimes it doesn’t work. Reality is unforgiving.

— Walter Isaacson

Was he smart? No, not exceptionally. Instead, he was a genius. His imaginative leaps were instinctive, unexpected, and at times magical. He was, indeed, an example of what the mathematician Mark Kac called a magician genius, someone whose insights come out of the blue and require intuition more than mere mental processing power. Like a pathfinder, he could absorb information, sniff the winds, and sense what lay ahead.

— Walter Isaacson

Being relentlessly and randomly curious about everything around us is something that each of us can push ourselves to do, every waking hour, just as he did.

— Walter Isaacson

A Family Home Powell shared her husband’s interest in natural foods. While at business school, she had worked part time at Odwalla, the juice company, where she helped develop the first marketing plan. After marrying Jobs, she felt that it was important to have a career, having learned from her childhood the need to be self-sufficient. So she started her own company, Terravera, that made ready-to-eat organic meals and delivered them to stores throughout northern California.

— Walter Isaacson

Von Neumann was another innovator who stood at the intersection of the humanities and sciences.

— Walter Isaacson

Hertzfeld replied that he needed a couple more days to finish the Apple II product he was in the middle of. “What’s more important than working on the Macintosh?” Jobs demanded. Hertzfeld explained that he needed to.

— Walter Isaacson
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