Moxie’s own medicinal cred derived from a bitter slap of gentian root, giving it a flavor profile somewhere between Dr Pepper and witch hazel. It is difficult to enjoy even ironically, and so it has largely stayed within the confines of Massachusetts and Maine, where it is sometimes mixed with coffee brandy, as the people of Maine have a punishing streak of self-hatred that makes Bostonians seem like lighthearted imps.