You care, and you desperately convince yourself that because you care, it all must have some great cosmic meaning behind it. You care because, deep down, you need to feel that sense of importance in order to avoid the Uncomfortable Truth, to avoid the incomprehensibility of your existence, to avoid being crushed by the weight of your own material insignificance. And you – like me, like everyone – then project that imagined sense of importance onto the world around you because it gives you hope.