Tap the energy of the anarchist and he will be the one to push your company ahead.
The most exciting thing happening in business is the rise of vigilante consumers.
We have our values from the church, the temple, the mosque. Do not rob, do not murder. But our behaviour changes the minute we go into the corporate place. Suddenly all of this is irrelevant.
The growth of The Body Shop is testimony to the fact that you don’t need to waste money on costly advertising campaigns to be successful. Instead, we’ve always relied on word of mouth and stories.
The money that we make from the company goes into The Body Shop Foundation, which isn’t one of those awful tax shelters like some in America. It just functions to take the money and give it away.
The Body Shop Foundation is run by our staff and supports social activism and environmental activism. We don’t tend to support big agencies.
The market controls everything, but the market has no heart.
A Sense Of Outrage Is Essential For The Entrepreneurial Spirit. I Think Discontentment Drives You To Want To Do Something About It. And My Outrage Came Very Early On.
The next time you go shopping, demand more change.
When you run an entrepreneurial business, you have hurry sickness – you don’t look back, you advance and consolidate. But it is such fun.
People don’t want simply to buy the product, they want to have sympathy with the company too.
My argument is: keep the bloody bottom line at the bottom. That’s where it should be.
If there is excitement in their lives, it is contained in the figures on the profit and loss sheet. What an indictment.
Let me tell you how the French seduce you. They are the most bloody seductive people on Earth. They are charming, they are well-mannered and they praise and flatter you.
Never be seduced into believing it isn’t the role of business to tackle the big issues, because it absolutely is.
There are a lot of dark sides to success, but the light side of it is the ability to be opportunistic, and to be able to do things.
Never feel too small or powerless to make a difference.
I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.
Communication is the key for any global business.
Not all revolutionaries set out to change the world per se; some set out to change their own worlds. And in so doing, they often change the way one person, or a few people, or whole communities, or entire nations or the world thinks and operates in some significant way.