Nothing is more effective than sincere, accurate praise, and nothing is more lame than a cookie-cutter compliment.
If any sort of error is inexcusable, it’s an incorrect phone number. One of the cardinal rules of copy editing is that every phone number published must be checked.
The culture precedes positive results. It doesn’t get tacked on as an afterthought on your way to the victory stand. Champions behave like champions before they’re champions: they have a winning standard of performance before they are winners.