If we do not know who the customer is, we do not know what quality is.
Do consumers recognize that they have the problem you are trying to solve? 2. If there was a solution, would they buy it? 3. Would they buy it from us? 4. Can we build a solution for that problem?
Don’t be in a rush to get big. Be in a rush to have a great product.
The only way to win is to learn faster than anyone else.
Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.
The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.
Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.
What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to discover which parts of their plans were working brilliantly and which were misguided, and adapt their strategies accordingly.
If you cannot fail, you cannot learn.
We need to reengineer companies to focus on figuring out who the customer is, what’s the market and what kind of product you should build.
Most phenomenal startup teams create businesses that ultimately fail. Why? They built something that nobody wanted.
In a startup, both the problem and solution are unknown.
Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.
Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers.