Only those who are asleep make no mistakes.
Making mistakes is the privilege of the active. It is always the mediocre people who are negative, who spend their time proving that they were not wrong.
Happiness is not reaching your goal. Happiness is being on the way.
The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.
We ought to have more women in various management positions, because women are the ones who decide almost everything in the home.
The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.
Most things remain undone. Glorious future!
Waste of resources is a mortal sin at IKEA.
Simplicity and common sense should characterize planning and strategic direction.