Make every detail perfect and limit the number of details to perfect.
It’s empowering to be asked to look at what’s possible, not told how to do it.
The greatest lesson that I learned in all of this is that you have to start. Start now, start here, and start small. Keep it Simple.
Revolution looks at the intersection ahead and pushes people to do the right thing.
An idea that can change the course of the company can come from anywhere.
There’s an entire universe in every single tweet, and it all really depends on the content as far as how it’s going to spread.
Constraints inspire us in how we approach the press, how we approach business relationships, how we do everything.
Your job as an executive is to edit, not write. It’s OK to write once in a while but if you do it often there’s a fundamental problem with the team. Every time you do something ask if you’re writing or editing and get in the mode of editing.
Success is never accidental.
The Web provides a very easy way to immediately grasp what’s going on. It really offers the transparency, so you can see, especially with the search engine, how people are using Twitter at one glance. The phone doesn’t allow for that.
Great companies don’t just have one founding moment. They have many founding moments.
We get to design what we want to see in the world rather than doing what other people think should be done.