Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.
Usability rules the web. Simply stated, if the customer can’t find a product, then he or she will not buy it.
Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company’s profits. Very few jobs allow you to do both at the same time, so enjoy.
Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience.
To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.
Ultimately, users visit your website for its content. Everything else is just the backdrop.
On the Web, all advantages are temporary, and you must keep innovating to stay ahead.
Three Tips: Simplify, Simplify, Simplify.
Designers are not users.