What you think of me is none of my business.
If you don’t have much going wrong in your life, then you don’t have much going on in your life.
You can’t step up to the next level as long as you keep one foot on the lower level.
Work hard on your job and work harder on yourself.
People hate the truth. Luckily, the truth does not care.
And most importantly, ask more from yourself! This is the real key. Ask what you can do to help. Ask what you have to offer. Ask what you can contribute. Ask how you can serve. Ask yourself how you can do more. Ask your spouse how you could be more helpful, loving or kind.
When you miss the target, never in history has it been the target’s fault. Ya gotta take responsibility!
Be the person others can count on to get things done.
I have discovered that enemies will buy your books as much as your fans buy your books because they’re looking for something new to hate you for.
When I’m writing a book – say I’m going to write a parenting book. I’ll go out and buy the 100 top parenting books and I will read those, not so I can copy them for sure.
I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.
Don’t educate people; touch them emotionally. Remember that people want to be scared or they want to be made happy or they want to be made sad.
I think you have to read a lot. I think if you’re going to write about something you better have read at least 100 books on that topic.
You can’t write a book and just expect it to sell itself, you know. We’re not building that better mousetrap and waiting for the world to beat a path to our dear. You’ve got to build a market for your book.
The title’s more important than the book.
I write titles that are confrontational. I write titles that make people want to pick up a book and find out more about it. I write good books; I write great titles though.
I think everything in your life’s your own damn fault and that’s my simple philosophy in that, and I think you’re broke because you want to be just like you’re fat because you want to be or stupid because you want to be or unemployed, it must be because you want to be. Otherwise, it’d be different.
Most of the stats say that 90% of people who buy a book or check one out of a library would never get past the first chapter. To me, the title better say everything there is to say about the book.
I have people who buy my books just so they can sit them around and show them off because of the titles, especially the Shut Up, Stop Whining and the Grow a Pair. So the title is very, very important.
I’ve been very fortunate at having good titles but I just think in terms of titles. I’m doing a workshop now where people write books and they come and I name their books for them. I’m good with titles.