Man works when he is partially involved. When he is totally involved he is at play or leisure.
The car has become the carapace, the protective and aggressive shell, of urban and suburban man.
We become what we behold. We shape our tools and then our tools shape us.
All media exist to invest our lives with artificial perceptions and arbitrary values.
The mother tongue is propaganda.
Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.
The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar.
Radio affects most intimately, person-to-perso n, offering a world of unspoken communication between writer-speaker and the listener.
It is the framework which changes with each new technology and not just the picture within the frame.
Most of our assumptions have outlived their uselessness.
All words, in every language, are metaphors.
The new is always made up of the old, or rather, what people see in the new is always the old thing. The rear-view mirror. The future of the future is the present, and this is something that people are terrified of.
When things come at you very fast, naturally you lose touch with yourself.
The age of automation is going to be the age of “do it yourself”.
The artist is the man in any field, scientific or humanistic, who grasps the implications of his actions and of new knowledge in his own time. He is the man of integral awareness.
A moral point of view too often serves as a substitute for understanding in technological matters.
Ads are the cave art of the twentieth century.
Our technology forces us to live mythically.
The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.