There are no passengers on spaceship earth. We are all crew.
Advertising is an environmental striptease for a world of abundance.
It is the weak and confused who worship the pseudosimplicities of brutal directness.
Environments are not just containers, but are processes that change the content totally.
The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
Publication is a self-invasion of privacy.
Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
Only puny secrets need protection. Big discoveries are protected by public incredulity.
Man works when he is partially involved. When he is totally involved he is at play or leisure.
The car has become the carapace, the protective and aggressive shell, of urban and suburban man.
We become what we behold. We shape our tools and then our tools shape us.
All media exist to invest our lives with artificial perceptions and arbitrary values.
The mother tongue is propaganda.
Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.
The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar.
Radio affects most intimately, person-to-perso n, offering a world of unspoken communication between writer-speaker and the listener.
It is the framework which changes with each new technology and not just the picture within the frame.
Most of our assumptions have outlived their uselessness.
All words, in every language, are metaphors.
The new is always made up of the old, or rather, what people see in the new is always the old thing. The rear-view mirror. The future of the future is the present, and this is something that people are terrified of.