I want Virgin to be as well-known around the world as Coca-Cola.
Explore this next great frontier where the boundaries between work and higher purpose are merging into one, where doing good really is good for business.
I can honestly say that I have never gone into any business purely to make money. If that is the sole motive then I believe you are better off not doing it. A business has to be involving, it has to be fun, and it has to exercise your creative instincts.
I love eating meat, but I love our planet even more. So I will join this campaign and stop eating meat at least one day each week.
Our generation has inherited an incredibly beautiful world from our parents and they from their parents. It is in our hands whether our children and their children inherit the same world. We must not be the generation responsible for irreversibly damaging the environment.
Sometimes the riskiest decision you can make is to do nothing.
Kite surfing is a great way of keeping fit. Kiting is great because you’re bouncing over the waves and you’re surfing the waves. I do quite long kite surfs-50 miles in a day.
Lavish praise on people and people will flourish; criticize people and they’ll shrivel up.
Our model is to develop each business separately with its own shareholder and management – this way we can concentrate on the job in hand, rather than be part of some enormous and faceless conglomerate.
Every business, like a painting, operates according to its own rules. There are many ways to run a successful company. What works once may never work again. What everyone tells you never to do may just work, once.
Quality brands never go bankrupt.
In the beginning it was just about the business – now it’s about the brand.
Well, we know that people in Australia love the idea of both Impulse and Virgin Blue getting up and adding a bit of competition, and it’s fun to be able to deliver it.
My parents brought me up with this philosophy. You must do things. You mustn’t watch what other people are doing. You must not listen to what other people are doing.
First of all, if you’re setting up a new company, you want to try to find a brand that can work on a global basis.
Branding is everything. A young girl once came up to me and told me I could be famous because I looked just like Richard Branson!
We’d love to be involved with the creation of something very special, something quite large and something quite exciting.
I prefer to have a great time and to keep my wits about me.
First and foremost, any business proposal I like must sound fun.
Customers shouldn’t just think of your business as a place to buy a product or use a service – it should be a fun place to be.