By all means break the rules, and break them beautifully, deliberately and well.
Typography is the craft of endowing human language with a durable visual form.
If you divide the world into them and us, and history into ours and theirs, or if you think of history as something only you and your affiliates possess, then no matter what you know, no matter how noble your intentions, you have taken one step toward the destruction of the world.
Stories are the reproductive organs of language.
Typography exists to honor content.