Lives, like money, are spent. What are you buying with yours?
One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we’re already familiar with the advertiser in question and have a positive opinion of them.
No trade will be made unless they want the thing more than they want their money.
Small thoughts fit easily into a closed mind, but big thoughts require an open one.
Follow a trail of bold mistakes and at the end of them you will find a genius.
Take your inspiration from wherever you find it, no matter how ridiculous.
In a thousand words I can have the Lord’s Prayer, the 23rd Psalm, the Hippocratic Oath, a sonnet by Shakespeare, the Preamble to the Constitution, Lincoln’s Gettysburg Address and almost all of the Boy Scout Oath. Now exactly what picture were you planning to trade for all that?
People don’t trade money for things when they value their money more highly than they value the things.
A visual image in the hand of an artist is merely a tool to trigger a mental image.
A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.
The value of an item – in the mind of a consumer – is simply the difference between the anticipated price and the price on the tag.
You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you’re not that person, either.
A meaningless statement remains meaningless no matter how often it’s heard.
A good story often increases the salability of an item without increasing its actual value.
Turning the other cheek isn’t submissive. It’s defiant.
The risk of insult is the price of clarity.
If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
Having the right message is what matters. It’s not who you reach, it’s what you say.
The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
Passion doesn’t create commitment; commitment creates passion. To what are you committed?