Excitement and reward exist only outside your comfort zone. You’ll experience neither of them until you make yourself do something you really don’t want to do. So what is it that scares the hell out of you?
Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
Quantum Mechanics and General Relativity are both accepted as scientific fact even though they’re mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two.
The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary – so quit hesitating. Do something!
The salability of an item can often be improved while the value itself remains unchanged.
According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time.
A visual image is a simple thing, a picture that enters the eyes.
Lives, like money, are spent. What are you buying with yours?
Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we’re already familiar with the advertiser in question and have a positive opinion of them.
No trade will be made unless they want the thing more than they want their money.
Small thoughts fit easily into a closed mind, but big thoughts require an open one.
Follow a trail of bold mistakes and at the end of them you will find a genius.
Take your inspiration from wherever you find it, no matter how ridiculous.
In a thousand words I can have the Lord’s Prayer, the 23rd Psalm, the Hippocratic Oath, a sonnet by Shakespeare, the Preamble to the Constitution, Lincoln’s Gettysburg Address and almost all of the Boy Scout Oath. Now exactly what picture were you planning to trade for all that?
People don’t trade money for things when they value their money more highly than they value the things.
A visual image in the hand of an artist is merely a tool to trigger a mental image.
A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.
The value of an item – in the mind of a consumer – is simply the difference between the anticipated price and the price on the tag.
You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you’re not that person, either.