An idea can turn to dust or magic, depending on the talent that rubs against it.
Let us prove to the world that good taste, good art, and good writing can be good selling.
If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.
If your advertising goes unnoticed, everything else is academic!
In advertising, not to be different is virtually suicidal.
Rules are what the artist breaks; the memorable never emerged from a formula.
Never do anything yourself that you can hire someone else to do, especially if they can do it better.
Word of mouth is the best medium of all.
The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.
The heart of creativity is discipline.
Our job is to bring the dead facts to life.
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
Don’t confuse good taste with the absence of taste.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
I warn you against believing that advertising is a science.
Advertising doesn’t create a product advantage. It can only convey it.
No matter how skillful you are, you can’t invent a product advantage that doesn’t exist. And if you do, and it’s just a gimmick, it’s going to fall apart anyway.
The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.
You cannot sell a man who isn’t listening; word of mouth is the best medium of all; and dullness won’t sell your product, but neither will irrelevant brilliance.
It may well be that creativity is the last unfair advantage we’re legally allowed to take over our competitors.