Design is the silent ambassador of your brand.
If I was influenced by anything, it was architecture: structure having to do with logic. If you don’t do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design. Fortunately, however, nobody is going to die if you do it wrong.
Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or not, the spectator adjusts in his own mind.
Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate.
The artist is a collector of things imaginary or real. He accumulates things with the same enthusiasm that a little boy stuffs his pockets. The scrap heap and the museum are embraced with equal curiosity. He takes snapshots, makes notes and records impressions on tablecloths or newspapers, on backs of envelopes or matchbooks. Why one thing and not another is part of the mystery, but he is omnivorous.
Visual communications of any kind, whether persuasive or informative, from billboards to birth announcements, should be seen as the embodiment of form and function: the integration of the beautiful and the useful.
Design is relationships. Design is a relationship between form and content.
Frequently, trite ideas or unimaginative translation of those ideas is the result not of poor subject matter but of poor interpretation of a problem.
Today’s left would have us forget that the pseudo-science of eugenics was once all the rage among socialists.
You can excuse these socialists all you want as “men and women of their times”. But never forget that they were socialists and that they saw state planning of the family as no different than state planning of the economy or a rancher’s planning for his cattle breeding.
The idea of ethnic cleansing was orthodox socialism for a century and more.
Conservatives point out the shortages, food lines, and outright famines in Venezuela, Stalin’s Russia, and Mao’s China, while American socialists stubbornly cling to the only “socialist” model left that has any claim to success – Scandinavia. Unfortunately for them, the so-called socialist success of Scandinavia is, in fact, due to good old-fashioned private property and capitalism!
The point is that when we allow arguments to degenerate into emotions and platitudes we lose track of two important things. 1. Are the current regulations actually working? 2. Will the new regulations mean loss of jobs?
So why did I run? I tell people that I got tired of throwing things at my television, and that is at least partially true.
President Obama is on course to add more debt than all the previous presidents in history – combined.
With freedom comes responsibility and sometimes individuals don’t always make the right choices. When they don’t they pay the price, learn their lesson, and move on, better educated, situated and solvent.
Let’s hope today’s American socialists will realize that violence is not an aberration but a necessary tool if you want a society made “equal” by redistribution of wealth and property.
Our founders believed that “government is best that governs least” because the bigger government becomes, the more that control, and potentially violence, is necessary to exert government edicts.
In the United States, the top 1 percent of income earners pays nearly 40 percent of the total income tax revenue, and the top 10 percent pays almost 70 percent. Meanwhile the bottom 50 percent of taxpayers paid only 3 percent of federal income tax in 2016. When today’s socialists claim the rich aren’t paying their fair share they are ignoring the facts.
The visual statement, on the other hand, which seeks to express the essence of an idea, and which is based on function, fantasy, and analytic judgment, is likely to be not only unique but meaningful and memorable as well.