His counterpart at Chevy, a man named Bill Holler, had once gathered all of his regional salesmen around a brand-new model, opened the door, looked at them all long and solemnly, and then slammed the door as hard as he could. “Boys,” he announced, “I’ve just slammed the door on the best goddam car in the world” – and a huge cheer went up.

David Halberstam Quotes

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