Use your conscious mind to acquire all the information you need for making a decision. But don’t try to analyze the information with your conscious mind. Instead, go on holiday while your unconscious mind digests it. Whatever your intuition then tells you is almost certainly going to be the best choice.

— Jonah Lehrer

Jonah Lehrer Quotes

Every creative story is different. And every creative story is the same. There was nothing. Now there is something. It’s almost like magic.

— Jonah Lehrer

Design is the conscious imposition of meaningful order.

— Jonah Lehrer

The best way to solve a problem? Try explaining it to somebody outside your field.

— Jonah Lehrer

Like a work of art, we exceed our materials. Science needs art to frame the mystery, but art needs science so that not everything is a mystery. Neither truth alone is our solution, for our reality exists in plural.

— Jonah Lehrer

It’s a hard thing to describe. It’s just this sense that you got something to say.

— Jonah Lehrer

I want to give people theories, I want to expose them to scientific stories that force them to re-evaluate the way they use these three pounds of meat inside their head.

— Jonah Lehrer

If you’re trying to be more creative, one of the most important things you can do is increase the volume and diversity of the information to which you are exposed.

— Jonah Lehrer

Use your conscious mind to acquire all the information you need for making a decision. But don’t try to analyze the information with your conscious mind. Instead, go on holiday while your unconscious mind digests it. Whatever your intuition then tells you is almost certainly going to be the best choice.

— Jonah Lehrer

If our DNA has a literary equivalent, it’s Finnegan’s Wake.

— Jonah Lehrer

Unless you experience the unpleasant symptoms of being wrong, your brain will never revise its models. Before your neurons can succeed, they must repeatedly fail. There are no shortcuts for this painstaking process.

— Jonah Lehrer

The world is more random than we can imagine. That’s what our emotions can’t understand.

— Jonah Lehrer

Love is just another name for what never gets old.

— Jonah Lehrer

In particular, Vaillant says, it is the experience of loving and being loved that most closely predicts how we react to the hardships of life; human attachments are the ultimate source of resilience. “The seventy-five years and twenty million dollars expended on the Grant Study points, at least to me, to a straightforward five-word conclusion,” Vaillant writes. “’Happiness equals love. Full stop.

— Jonah Lehrer

Emerson looked like a Puritan minister, with abrupt cheekbones and a long, bony nose. A man of solitude, he was prone to bouts of selfless self-absorption. “I like the silent church before the service begins,” he confessed in “Self-Reliance.” He wrote in his journal that he liked man, but not men. When he wanted to think, he would take long walks by himself in the woods.

— Jonah Lehrer

When the mind is denied the emotional sting of losing, it never figures out how to win.

— Jonah Lehrer

Trusting one’s emotions requires constant vigilance; intelligent intuition is the result of deliberate practice.

— Jonah Lehrer

Expertise is simply the wisdom that emerges from cellular error. Mistakes aren’t things to be discouraged. On the contrary, they should be cultivated and carefully investigated.

— Jonah Lehrer

Fool me once, shame on you. Fool me twice, shame on my dopamine neurons.

— Jonah Lehrer

Money chases good ideas.

— Jonah Lehrer

When you overthink at the wrong moment, you cut yourself off from the wisdom of your emotions, which are much better at assessing actual preferences. You lose the ability to know what you really want. And then you choose the worst strawberry jam.

— Jonah Lehrer
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