The commodity is the thing your customer actually walks out with in his hand. The product is what your customer feels as he walks out of your business.
Systems theory looks at the world in terms of the interrelatedness of all phenomena, and in this framework an integrated whole whose properties cannot be reduced to those of its parts is called a system. Fritjof Capra The Turning Point.
If your business depends on you, you don’t own a business – you have a job. And it’s the worst job in the world because you’re working for a lunatic! “And, besides, that’s not the purpose of going into business. “The purpose of going into business is to get free of a job so you can create jobs for other people.
If your business depends on you, you don’t own a business – you have a job.
Life is about choices; it’s not about excuses. Excuses only trap us into believing that we cannot take control of our own lives.
The Model Will Provide Consistent Value to Your Customers, Employees, Suppliers, and Lenders, Beyond What They Expect.
I would suggest that value is what people perceive it to be, and nothing more.
Documentation says, “This is how we do it here.
5. The Model Will Provide a Uniformly Predictable Service to the Customer.
What would best serve our customer here? How could I most easily give the customer what he wants while also maximizing profits for the company?
Little things that are meaningless from a practical point of view may have great emotional meaning through their symbolism. Images and colors are often great motivating forces.
Begin by quantifying everything related to how you do business. I mean everything.
The truth is, nobody’s interested in the commodity. People buy feelings.
If you were to write a script for the tape to be played for the mourners at your funeral, how would you like it to read? That’s your Primary Aim. And once you’ve created the script, all you need to do is make it come true. All.
We can only change our lives and create a world of our own if we first understand how such a world is constructed, how it works, and the rules of the game.
In short, businesses that ‘get small again’ die.
It is – first, last, and always – about how you act.
What most people need, then, is a place of community that has purpose, order, and meaning.
The Entrepreneurial Perspective asks the question: “How must the business work?” The Technician’s Perspective asks: “What work has to be done?
If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster. – Steven R. Covey.