When we went against the rules we were punished; when we went along with the rules we got a reward. We were punished many times a day, and we were also rewarded many times a day. Soon we became afraid of being punished and also afraid of not receiving the reward. The reward is the attention that we got from our parents or form other people like siblings, teachers, and friends. We soon develop a need to hook other people’s attention in order to get the reward.