The experience of this campaign vindicated his belief that politics was essentially personal relations. In a twenty-minute appearance, he limited his speeches to five minutes so that he could spend the remaining fifteen minutes “touching” his audience. “A five-minute speech,” he later said, “with fifteen minutes spent afterward is much more effective than a fifteen-minute speech, no matter how inspiring, that leaves only five minutes for handshaking.

Doris Kearns Goodwin Quotes

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