Anyone who is passionate about what they do will have a better chance of connecting with future generations than those who simply follow transient trends. At least their work will have a distinctive character, and this is what people respond to, I believe.

— Giorgio Armani

Giorgio Armani Quotes

The goal I seek is to have people refine their style through my clothing without having them become victims of fashion.

— Giorgio Armani

I’ve tried to find a new elegance. It’s not easy because people want to be shocked. They want explosive fashion. But explosions don’t last, they disappear immediately and leave nothing but ashes.

— Giorgio Armani

I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical.

— Giorgio Armani

Never in my wildest dreams did I entertain the idea that I would become a fashion designer.

— Giorgio Armani

I sensed that women wanted to be a little different. My fluidity gave them a way of interpreting their bodies in a more personal, individual way.

— Giorgio Armani

Anyhow, even though I have this home theater, I love going out to the movies. Movies are meant to be experienced together.

— Giorgio Armani

There are always protests, whether you do something good or bad. Even if you do something beneficial, people say you do it because it’s advertising.

— Giorgio Armani

The confident artist is a fool.

— Giorgio Armani

For me, couture is the kingdom of imagination, creativity and experimentation, and this is how I approach it. I do, however, remain pragmatic and realistic.

— Giorgio Armani

I find that fashion recently has been a little too hasty. Often times, it’s put together quickly to catch the attention of the media, and I didn’t want to do that.

— Giorgio Armani

Working with Cate Blanchett, on and off the screen, has always been a highlight for me. She embodies the perfect combination of consummate actor and world-class fashion icon.

— Giorgio Armani

I didn’t have a happy childhood.

— Giorgio Armani

There are so many things to take into account – your ambition, your ego, the press, the consumers. You can never be sure that you’ll be on top of the pile again.

— Giorgio Armani

Why do I put myself in a position to be cast aside or not considered as I would like to? Because I am a creative mind, because I still aspire to be one.

— Giorgio Armani

In the beginning, I thought that women needed protection, on a style level, to have the right impact to let them realize their desire for success. Now, many years later, women no longer need a masculine uniform. Women have changed.

— Giorgio Armani

China approaches fashion with strong enthusiasm. And I believe that this enthusiasm can be translated into something interesting, economically speaking. Not only for my brand, but also for other brands.

— Giorgio Armani

Strong

I’ve always worked. I have always been too responsible. But I don’t know how to live any other way. I think that this discipline was also demanded of me by my work.

— Giorgio Armani

My success was also owed to career women who maybe had big legs or ample thighs, who felt well-protected by my fluid clothing that hid their flaws.

— Giorgio Armani

It is difficult to talk about fashion in the abstract, without a human body before my eyes, without drawings, without a choice of fabric – without a practical or visual reality.

— Giorgio Armani

I know that people who have been closely involved with my work for many years are terrified of having to answer to someone else, someone who is not me, and that it won’t be me to help them in their problems. This is my real problem.

— Giorgio Armani

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