Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
The best way to hold customers is to constantly figure out how to give them more for less.
The most important thing is to forecast where customers are moving, and be in front of them.
Today’s smart marketers don’t sell products; they sell benefit packages. They don’t sell purchase value only; they sell use value.
Every business is a service business. Does your service put a smile on the customer’s face?
Marketing is a race without a finishing line.
The future isn’t ahead of us. It has already happened.
Today you have to run faster to stay in place.
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
Marketing is becoming a battle based more on information than on sales power.
Every company should work hard to obsolete its own product line – before its competitors do.
Your company does not belong inmarkets where it cannot be the best.
The theory of marketing is solid but the practice of marketing leaves much to be desired.
Don’t buy market share. Figure out how to earn it.
Marketing is the set of human activities directed at facilitating and consummating exchanges.
Competitive advantage is a company’s ability to perform in one or more ways that competitors cannot or will not match.
The internet will create the winner and bury the laggards.
Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.
Authentic marketing is not the art of selling what you make but knowing what to make.
There is no such thing as a commodity. It is simply a product waiting to be differentiated.