Watch the product life cycle; but more important, watch the market life cycle.
The most important thing is to forecast where customers are moving, and be in front of them.
Every business is a service business. Does your service put a smile on the customer’s face?
Marketing is a race without a finishing line.
Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
Marketing is becoming a battle based more on information than on sales power.
Authentic marketing is not the art of selling what you make but knowing what to make.
Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.
Brand is not what you say it is. It’s what they say it is.
Don’t sell life insurance. Sell what life insurance can do.
Sell the benefit, not your company or the product. People buy results, not features.
Branding is the art of becoming knowable, likable and trustable.
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it’s the best way to gather buzz about a product.
You can’t sell anything if you can’t tell anything.
Know thyself. Know the customer. Innovate.
Marketing is about innovation.
B2B does not mean boring marketing.
The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.
The best marketing is education.