B2B does not mean boring marketing.
Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.
You can’t sell anything if you can’t tell anything.
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
Be where the world is going.
Know thyself. Know the customer. Innovate.
The more passionate that someone is about something, the more you have to listen to them.
You have to tell a story before you can sell a story.
Marketing is about innovation.
There is a shotgun wedding going on and its between Marketing and IT. Finance’s worst nightmare.
What’s the DNA of a marketer? We call it the 4-I’s: instigator, implementer, innovator, and integrator.
Our job is to understand where the market is heading and translate that into practical action.
Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there’s a line of sight, and then it’s gone. There’s suddenly a new angle.
In big companies projects have to scale and Lean Startup help us to do it.
Some dream in color. We dream in scale.
We seek to be as nimble as a startup.
An idea doesn’t count if you can’t use it.
There is always room in our budget for a little experimentation.
Mind share before market share.