A mediocre idea that generates enthusiasm will go further than a great idea that inspires no one.
Because its purpose is to create a customer, the business has two and only two functions: Marketing and Innovation. Marketing and Innovation produce results. All the rest are costs.
There are only two things in a business that make money – innovation and marketing, everything else is cost.
It’s not creative unless it sells.
Consumers do not buy products. They buy product benefits.
Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.
Distinguishing the signal from the noise requires both scientific knowledge and self-knowledge.
It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation online, and in the new business world is pretty much the game, so you’ve got to be a good person. You can’t hide anything, and more importantly, you’ve got to be out there at some level.
If content is King, context is God.
The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.
If you’re not putting out relevant content in relevant places, you don’t exist.
Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape; right hooks are calls to action that benefit your businesses.
If you do not care about your end user immensely, especially in the next few years, your brand will die.
Your culture is your brand.
The sales department isn’t the whole company, but the whole company better be the sales department.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
The best advertising is done by satisfied customers.
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.
It is no longer enough to satisfy your customers. You must delight them.