Do what you do so well that they will want to see it again and bring their friends.
People don’t buy for logical reasons. They buy for emotional reasons.
If you believe your product or service can fulfill a true need, it’s your moral obligation to sell it.
Everyone sees what you appear to be, few experience what you really are.
Business only has two functions – innovation and marketing.
Everyone lives by selling something.
Your brand is what people say about you when you’re not in the room.
What helps people, helps business.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
Facts are irrelevant. What matters is what the consumer believes.
Connect, create meaning, make a difference, matter, be missed.
You can use social media to turn strangers into friends, friends into customers and customers into salespeople.
Be genuine. Be remarkable. Be worth connecting with.
Everyone is not your customer.
The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.
The future of marketing is leadership.
Anticipated, personal, and relevant advertising always does better than unsolicited junk.
Tell the truth, but make the truth fascinating.
If it doesn’t sell, it isn’t creative.