Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round heads in the square holes. The ones who see things differently...
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
If i will start all over again I would chose network marketing.