The best marketing is education.
The more alike two products are, the more important their differences become.
Marketing should focus on market creation, not market sharing.
It’s ironic, but true, that in this age of electronic communications, personal interaction is becoming more important than ever.
Just as one year in a dog’s life is equivalent to seven years in a human life, one year in the high-technology business is like seven years in any other industry.
Speed has become an important element of strategy.
Branding is overrated.