It’s ironic, but true, that in this age of electronic communications, personal interaction is becoming more important than ever.
The more alike two products are, the more important their differences become.
The best marketing is education.
Marketing should focus on market creation, not market sharing.
Just as one year in a dog’s life is equivalent to seven years in a human life, one year in the high-technology business is like seven years in any other industry.
Speed has become an important element of strategy.
Branding is overrated.