Sell the benefit, not your company or the product. People buy results, not features.
Understand that you need to sell you and your ideas in order to advance your career, gain more respect, and increase your success, influence and income.
As soon as you open your mind to doing things differently, the doors of opportunity practically fly off their hinges.
If you truly believe that what you have is useful and valuable to your clients, then you have a moral obligation to try to serve them in every way possible.
The key to all of life is understanding how to add value to others.
The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.
You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don’t see them.
People are silently begging to be acknowledged, informed, given advance opportunities and led to action.
Without integrity, no company can have positive word of mouth.
The key of all life is value. Value is not what you get, it’s what you give.
The greatest determinant of greatness is going to be our ability to collaborate with others who have pieces of the puzzle we don’t.
If you’re attacking your market from multiple positions and your competition isn’t, you have all the advantage and it will show up in your increased success and income.
An amazing thing, the human brain. Capable of understanding incredibly complex and intricate concepts. Yet at times unable to recognize the obvious and simple.
No one ever succeeds without the help of others.
If you can be interested in other people you can own the world.
Innovation basically involves making obsolete that which you did before.
Companies thrive on the basis of the stories they tell.
Tell people what specific action to take.